LINK TO NATURE
Connect with life.
Connect with nature.
Connect with the essence.
It all starts with a first step. By making it a daily practice to connect with life, nature, and essence, and by experiencing the gratitude and richness they offer, we aim to create opportunities where human happiness, the happiness of life, and the richness of nature to all improve together.
Rebirthing Nature's Cycle.
The Earth originally cycled under the dynamism of nature. Leaves fall becoming dead leaves, then decomposed by bacteria and worms enriching the soil and providing nutrients for vegetables. We can witness the beautify of life even by simply observing the cycle revolving the soil.
However, as humans have built urban lifestyles and advanced material civilization, we have seen a disconnect from nature, a dominance-based relationship with animals, and increased pollution of the atmosphere and oceans, leading to various problems.
For example, in Hiroshima Prefecture in 2023, the disposal of oyster shells became such a problem that oyster production had to be adjusted. In response, efforts were made to transform the shells into new forms, such as ingredient to restore seaweed beds and jewelry created from oyster shells. These approaches not only solved the shell problem but also promoted awareness about marine issues and enriched the sea through the restoration of seaweed beds.
We are working to restore these disrupted cycles back to the healthy natural cycles and, at the same time, create new cycles through technology.
Restoring the Earth's original dynamism.
Over its 4.6 billion-year history, the Earth has undergone through various changes, such as ice ages and desert periods. It's as if the Earth itself is alive, constantly evolving into what it is today.
In just a few thousand years, humans have built material civilizations and capitalist societies, creating a dominance over nature. While cities and modern comforts have emerged, we have made unconscious sacrifices leading to problems like stress and mental health issues.
We aim to create a sustainable Earth and society by working in harmony with nature and restoring the Earth's original dynamism, fostering a world where all life coexists in balance.